My Book #Shelfie: The Power of Habit, by Charles Duhigg
From how you put your shoes and socks on in the morning, to how you run your business, we all have habits that we run through on a daily basis. Naturally, it’s hard to break these habits – especially the bad ones. Perhaps you read emails and think “I’ll respond to them after my lunch break”, and then just completely forget about them until the next morning when you’re scrambling to get your life together again. The Power of Habit by Charles Duhigg explores the scientific reasons why we repeatedly do things like the email-drop just described, in life and in our businesses.
In this book, Duhigg describes the happiness loop, cue, routine, reward… You are hungry, you eat, and you are satiated. It seems like everything that we do can come back to this simple system, but sometimes there are bad habits in this loop, that need to be broken immediately. Yes, immediately. Duhigg describes ways to make that happen.
The loop can (and usually does) stay the same for the most part, you’ll just have to change the routine. Keep the cue, you are hungry, keep the reward, you are satiated, but instead of casually slinking in to the Dunkin Donuts for that sugar hit, you go to another restaurant and order a salad topped with grilled chicken.
In business it’s the same: keep the cue, wanting more customers or clients, keep the reward which is paying customers or clients, but change your routine if you are not happy with the amount of business that you are doing. Instead of taking that lunch break before you answer emails (remember you are no longer slinking to Dunkin) answer those emails before you go to lunch, and you can start on a new project as soon as you enjoy your healthy lunch.
This book has some great advice, scientific theories, and personal success stories. It’s practically a classic. I strongly recommend it.
You can find Charles on Twitter via @cduhigg