My Book #Shelfie: Barking Up The Wrong Tree


My mother always told me, “don’t judge a book by its cover.” She also told me “quitters never
win.” Is she correct on both assertions? Or is she, perhaps like your own mother, prone to
repeating stuff she heard rote throughout her own childhood?

Enter Eric Barker, wheeling eight years of research and published transcript from his blog
Barking Up The Wrong Tree (yes, a book and blog with the same name – Eric doesn’t get out
much). The title embraces the popular expression, whereby a person (or dog!?) follows the
wrong course; makes the wrong choice; believes in something that isn’t true. The book – 266
pages and a lengthy reference list – is a great read if you’re in the mood for a few hours of
fact-based contrarianism, contradictions and humorous myth-busting.

“Much of what we’ve been told about the qualities that lead to achievement is logical, earnest –
and downright wrong”, Barker asserts in the opening pages. I grinned. “Finally, proof!” I
exclaimed to the cat sitting nearby, as I turned to the opening chapter:

Chapter 1 – Should We Play It Safe And Do What We’re Told If We Want To Succeed?

In my opinion, you’re better sorry than safe, when you count the cost. But what does the
research suggest? Barker’s book will take you through the research and out the other side.

Eric is active on Twitter and LinkedIn, and he accepts new friendships via email: “I’m your friend.
Feel free to email me if you want to say hi. I’m at ebarker@ucla.edu ”

About me

Boyd Falconer

Boyd Falconer

People have described Boyd Falconer as a secret weapon for navigating success. He specializes in coaching executives, entrepreneurs, athletes and celebrities.

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